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Fox & Mayfair
SEO · AIO · AI systems · SaaS development

Technical marketing & Custom SaaS solutions

We build and use custom SaaS to automate and simplify the hardest parts of marketing, so you get the best possible results with less effort and less spend.

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Four ways we work with you.

Each stands on its own. Together they cover getting found, being recommended, running leaner, and building the product.

Organic visibilityYour brand against two competitorsSample data
  • Your brand
  • Competitor A
  • Competitor B
01

SEO

Technical and content SEO that gets your business found in search engines — locally, nationally, or internationally.

  • Technical SEO audits and fixes
  • Keyword and content strategy
  • Structured data and site architecture
  • Local, national, and international SEO
  • Analytics, reporting, and ongoing optimisation
Learn more about SEO
AI answerWhat buyers are toldExample

Which companies should I shortlist for this?

For most buyers, Your brand is the strongest first choice — well reviewed, clear on pricing, and widely cited.

  1. 1Your brandnamed first
  2. 2Competitor A
  3. 3Competitor B
02

AIO

AI optimisation: making sure your brand is what ChatGPT, Gemini, Perplexity, and Google's AI answers recommend.

  • AI visibility audit: how models describe and rank you
  • Prompt and answer tracking across AI assistants
  • Content and entity optimisation for AI citation
  • Brand positioning against your competitive set
  • Monthly AI visibility reporting
Learn more about AIO
Campaign content pipelineAI workflow runExample
  1. Research the market — Done6 rivals
  2. Write the content brief — Done12 topics
  3. Draft pages and emails — Done9 drafts
  4. Check against brand rules — Runningrunning
  5. Send for your approval — Queuedqueued
03

AI workflow development

Bespoke AI workflows and systems that make marketing, market research, and data processing faster and cheaper to run.

  • Workflow discovery and design with your team
  • AI-assisted marketing operations
  • Market and competitor research pipelines
  • Data processing and reporting systems
  • Training and handover
Learn more about AI workflow development
api/subscribe.tsExample
  • Tests passed48 / 48
  • Deployed to production32s
04

SaaS development

Full-stack SaaS development from first idea to launch — with ongoing support once you are live.

  • Product scoping and MVP definition
  • Interface and experience design
  • Full-stack build: front end, back end, database
  • Accounts, dashboards, and integrations
  • Launch, hosting, and ongoing support
Learn more about SaaS development

What AI changes for your business.

Work that once needed a department — marketing operations, market research, data processing — can now be designed as a system.

01

Fast

Research, analysis, and reporting that used to wait on manual effort can run on demand once it is built as a workflow.

02

Cheaper than ever

Automating the repeatable work lowers the cost of marketing and research, so budget goes to decisions instead of busywork.

03

Fully achievable

You do not need an in-house AI team. We design and build the systems with you, then hand over something your people can run.

Who you'll work with

A small, family-run agency. You work with us directly.

No account layers and no hand-offs: the people you meet are the people who do the work.

Andrew Waring, founder of Fox & Mayfair
Founder

Andrew Waring

Over fifteen years in digital marketing. Andrew leads the technical work — SEO, AI optimisation, and the systems and software we build for clients.

Rachel Ferguson, Customer Success Manager at Fox & Mayfair
Customer Success Manager

Rachel Ferguson

Your day-to-day contact. Rachel keeps every project moving, keeps you informed, and makes sure what we deliver is what you needed.

The main hall of the Koepel in Haarlem during an event, seen from the upper gallery
Photo: Ramon van Flymen for Het Financieele Dagblad
Haarlem, just outside Amsterdam

Based at the Koepel, Haarlem’s tech campus.

Fox & Mayfair works from the Koepel in Haarlem, a former prison dome turned campus for applied digital technology, fifteen minutes from Amsterdam. Native English, Dutch-based: we serve UK and EU clients with equal ease, and help UK businesses expand into Europe.

Koepelplein 1E2031 WL HaarlemThe Netherlands

Let's talk about your project.

Tell us what you're trying to achieve — more visibility, less manual work, or a product to build — and we'll tell you honestly how we'd approach it.

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